Rick Ridgeway Presents Freedom to Roam at Western Governors’ Association Meeting July 18, 2008

Filed under: Contributors, Manufacturers — Patagonia @ 8:31 pm

Rick2_3 On June 29, Rick Ridgeway, Patagonia's Vice President of Environmental Programs and Communication, presented the Freedom to Roam initiative at the annual meeting of the Western Governors' Association in Jackson Hole, Wyoming. As host of this year’s meeting, Governor Freudenthal (D-WY) chose wildlife corridors as the main topic, and he invited Rick to make the presentation.

[Rick Ridgeway presents Freedom to Roam to the Western Governors' Association. Photo: Joe Riis]

The day started with an evocative speech from Tom Brokaw about why we should save what’s left of the wild American West, and the wildlife that inhabits it. There were over 500 people in the audience, including 14 governors and four premiers from Canada’s border provinces, as well as dozens of high-level executives from companies attending the conference, and many were in tears.

Rick made his presentation that afternoon. Rick and the Freedom to Roam (FTR) coalition hired the same team that made Al Gore’s An Inconvenient Truth to set up his presentation, but even then there was a hiccup at the beginning. Just before Gov. Freudenhal introduced Rick, the screen went blank. The FTR team had brought a back-up computer, so they plugged that in: nothing. The A/V crew then unplugged and re-plugged all the connections: nothing. Rick was getting nervous, and Gov. Freudenthal told him, “Listen, I just closed the bar and these folks are starting to dry out. This could get nasty if we don’t get going.” Then someone in the balcony held up a cable that had been separated when another person tripped over it, “This have anything to do with it?” The cable was reconnected, the program went up on the screen, the crowd cheered, Freudenthal gave Rick a bear hug, and Rick made his presentation.

It was a major hit; the next day Rick had over a hundred compliments. Rick is now working with the Inconvenient Truth team to make an expanded version of the presentation that he will present at Patagonia sometime in August (if we can share it with you, we will). Meanwhile, several of the corporations who saw the Jackson Hole presentation have reached out to Freedom to Roam, interested in joining the coalition.

On the June 29 episode of Meet the Press, Mr. Brokaw interviewed three of the western governors -- Gov. Arnold Schwarzenegger (R-CA), Gov. Dave Freudenthal (D-WY) and Gov. Bill Ritter (D-CO) –- about the issues that are dominating the Western landscape. 17:24 into the program they briefly discuss Freedom to Roam.

As Patagonia is the founder of Freedom to Roam, we can all be proud of its continued expansion and success. Stay tuned for much more on Freedom to Roam once the November elections come and go.

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Tom Brokaw, Rick Ridgeway and Patagonia's Lisa Pike-Sheehy at the Western Governors' Association Annual Meeting. Jackson Hole, Wyoming. Photo: Joe Riis

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Photo: Joe Riis


Agriculture in action

Filed under: Community, Contributors, Grassroots — Appalachian Outdoors @ 2:17 pm
Agriculture in action Story by Gail Franklin / Photo by Christopher Weddle For the Centre Daily Times Local residents helped fill rice bowls at the dinner tables of 11 orphanages in Myanmar after deadly Cyclone Nargis hit the country May 2. Donations from local residents totaling more than $20,000 were collected in the weeks after the storm at Calvary Baptist Church in State College and the Lifetime Orphaned Children’s Ministries in Lemont. The money was used to buy food at a time when the price of rice, a staple of the Burmese diet, has at least doubled. The government of Myanmar, also known as Burma, estimates that 138,000 were killed in the storm that also wrecked the Irrawaddy Delta region where about half the country’s rice is harvested. “One of the main implications of the storm is its impact on rice production and the impact it’s going to have over the next 12 to 18 months,” said Ricky Bates, who visited the country for two weeks in June. “It’s going to make life difficult not just for orphanages or rural people. Everyone has a difficult road ahead.” Bates, an associate horticulture professor at Penn State, has made four trips to Myanmar in the past three years, both as a member of Calvary Baptist and a volunteer with the Lemont ministry and for agricultural development work. He had already scheduled a visit for early June to observe farmer training in the Irrawaddy region, among other agricultural tasks. When the storm hit he knew that wasn’t going to happen, but he was able to visit orphanages north of the storm, where he has been an adviser on some farms and growing fields. The effect the cyclone has had on food production has made his work and research there even more important. He said he found cause for hope when he saw a rice paddy that was purchased in January by one orphanage through donations by Calvary and the Lemont ministry. Bates said the paddy was not affected by the storm and will be ready for harvest in three to four months. “Clearly, they’re in a position now where they can provide for some of their needs,” he said. “So that’s all very encouraging in the face of devastation.” As a foreigner, he was not allowed to visit the hardest-hit areas, including the Irrawaddy region, but he listened and talked with Burmese people and aid workers who went to those regions. He said teams were sent from the orphanages to visit the affected areas of their country to deliver aid and, although it was weeks after the storm, they stayed to help bury bodies. “From my time in Yangon (the capital) I know a lot of people were still in a state of shock,” Bates said. “People are still dazed by the death toll and the amount of devastation.” Bates said he saw home-movie footage of the disaster that showed whole villages wiped out by the cyclone. Larry Snyder, founder of Lifetime Orphaned Children’s Ministries, said orphanage directors have been handing out rice to people in their villages who have nothing to eat or can’t afford the skyrocketing price of food. They have also been able to feed the hundreds of orphans under their roofs. As a horticulturist, Bates said the storm has shown what can happen when a society relies heavily on one crop. That’s why he spent much of his time last month working to introduce a nutritious plant called moringa to the orphanage farms. “It’s really one of these God-given plants,” he said. The subtropical plant’s leaves provide amino acids, four times the calcium of milk, three times the potassium of a banana, and other nutrition. It grows well in Myanmar, Bates said, and can grow into a tree to provide seeds for future plantings. While it’s readily used in the food of the Philippines and Africa, it’s not a part of Burmese culture, he said. Bates had already introduced moringa to a couple of orphanages on previous visits, and used his June trip to assess whether they were still growing it and to see if they would use it in their food. “In Myanmar, it takes an effort to get them to understand the nutritional value and use it in recipes,” he said. “At one orphanage they served me soup using moringa.” Bates said it was a rewarding moment to see his agricultural advice in action, making the lives of other people healthier. He plans to continue to introduce different plants and more efficient methods for growing rice, and teach children at the orphanages who are interested in working as farmers. He emphasized that his work with the orphanages through his church is separate from his agricultural work, but he has found the orphanages to be a perfect farming training ground. “The orphanage directors act as natural liaisons with the community, almost like our cooperative extension program,” he said. “They’re in a good position to take this technology and transfer it to other farmers in the community.” A 31/ 2-acre plot of ground was purchased near the new 13-acre rice paddy at one orphanage, and Bates dreams of turning it into a farmer training center with a library and a place for children who become too old to be cared for by the orphanage to learn to support themselves and their future families. “They’ll start working in their communities and be centers of information for moringa and new ways of growing rice,” Bates said. “These small orphanages can become agents of change within their communities.” “That’s the goal,” he added. “For these benefits to extend well beyond these individual orphanages.”

KQED’s Quest covers Water in California

Filed under: Community, Contributors, Grassroots — Hardwear Sessions @ 1:03 pm

As California's population approaches the 40 million mark...what is the future of water in America?

Read the Producer's Notes on this documentary.

Continue reading "KQED's Quest covers Water in California"


The Longhorn Steer’s Head Plant

Filed under: Community, Contributors, Grassroots — Hardwear Sessions @ 11:53 am

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Illustration by Karl Urban. To see more of Karl's coloring book drawings, visit the National Park Service's Northwest Wildflower Drawings Coloring Book website.

Story by Cynthia Houng

Sierra hikers with a sharp eye for detail may have noticed strange, skull-shaped pink blossoms dotting the subalpine forest floor.

These flowers belong to the longhorn steer's head (Dicentra uniflora), a close relative to the familiar bleeding heart (Dicentra formosa), a common garden plant.

Only an inch or so in height, the Longhorn Steer's Head is a jewel-like plant with lacy green leaves and delicate, almost dusty rose blooms. It is an early season bloomer, and like the snow plant, is often found near patches of retreating snow.

Continue reading "The Longhorn Steer's Head Plant"


San Francisco Cyclists: Urgent Action Needed!!

Filed under: Contributors, Grassroots, Uncategorized — Ryan Henbest @ 11:25 am

From our friends at the SFBC:

If you live in San Francisco, you may know, the City has been stalled in making bike improvements for over two years, and we are appalled at the latest news–that the City is even further behind on getting the Bike Plan on track and striping new bike lanes and installing new bike racks.

We are infuriated that the City has failed again in its promise to make this critical work a top priority and that commonsense bicycle safety improvements wait for a wasteful bureaucratic knot to untangle.
3 WAYS YOU CAN HELP:

1. Come to our rally this Monday July 21 at 12:30pm at City Hall on the Polk Street Steps. Stop by on your lunch break and join a broad coalition of community groups as we share our frustration with these delays and urge the City to get back on track.

2. Attend the Land Use Committee meeting of the Board of Supervisors this Monday, July 21 at 1:00pm in City Hall, Room 263. We encourage every interested cyclist to give a 2-minute testimony on how these delays are endangering cyclists and hurting our city. Contact Neal@sfbike.org if you plan on attending.

3. Send emails to the Mayor and top officials to encourage them to commit to seeing bike improvements in San Francisco as soon as possible. Visit our Network page for email addresses and sample messages. These emails really matter!

If you love riding your bike in SF, speak up!!!


Chaco and Rock/Creek Partner in Footwear Recycling Program. Donations to Support Developing Countries.

Filed under: Contributors, Grassroots — bradmcallister @ 11:06 am

Sandal donations support African VillageTake a step against poverty. Trade in your old but usable clean shoes for a 20% discount on a new pair of Chaco footwear. Your trade becomes a donation as Rock/Creek and Chaco will send the shoes to third-world communities in need. The shoes can be donated online or in any of Rock/Creek's Chattanooga, TN stores. Customers can donate any brand or model of shoe, as long as it is a clean, usable, and well constructed piece of footwear. Online instructions for donation can be found on Rock/Creek's Chaco Donation page. The program will begin on July 18th and continues until August 2nd.

This year marks the forth consecutive year of Chaco's recycling campaign. Since the start of the program in 2004, Chaco and the company's recycling program partners have distributed nearly 15,000 pairs of sandals to poverty stricken areas of the globe. Rock/Creek joined the recycling partnership in 2005 and since then the store's loyal customers have donated more than 320 pairs of old shoes. This support makes Rock/Creek one of Chaco's top donating partners.

"We're pleased that Rock/Creek will again apply their passion and commitment to our recycled shoe promotion. Our joint effort to provide shoes to those in need can and has made a difference to thousands of people." said Ann Ellinger, Sr. Marketing Coordinator for Chaco.

SHOES SAVE LIVES

Chaco Sandal doantion picFootwear donated from the 2008 campaign will support the elimination of Hookworm anemia in Sub-Saharan African villages. It has been estimated that as many as 1 in 3 people in Sub-Saharan Africa are affected by Hookworm anemia. The hookworm, a soil-born parasite, enters through bare feet and resides in the small intestine of its host. If the parasitic condition is left untreated, severe anemia and malnutrition will result. The condition will slowly advance until a blood transfusion becomes necessary for the infective individual's survival. In developing nations the cost of transfusion is often prohibitive and risky. Prevention, through the use of protective footwear, has been proven to prevent hookworm anemia. Through the 2007 Chaco recycling program an entire village in Uganda was outfitted with shoes--a simple solution that completely eliminated hookworm anemia in the village.

In previous years the program has supported communities in India and Nepal. Chaco's program has also impacted communities closer to home. After Hurricane Rita devastated the Gulf Coast region in September 2005, Chaco and participating retailers collected over 400 pairs of footwear and distributed them to displaced hurricane victims in affected areas of Louisiana.

"Sustainability typically is defined as the long term balance between the environment, the economy and the needs of society. By offering customers the ability to recycle old footwear through donations to developing countries, and purchase a new pair of shoes at a discounted price, the program touches on all three corners of sustainability. This is certainly a model program for all companies considering sustainability initiatives," said Brad McAllister, Sustainability Adviser for Rock/Creek.

Rock/Creek and Chaco have partnered several times in the past on business oriented sustainability initiatives. In April, Rock/Creek was approached by Chaco and the Arbor Day Foundation to run a special tree planting campaign. During National Arbor Day weekend, a tree was donated for every pair of Chaco sandals purchased at Rock/Creek. Over 300 trees were planted through the partnership. The promotion, dubbed "Buy One, Get One Tree," ultimately supported the planting of over 800 trees.

Triple Crown Limited Edition Chaco Z2
Additionally, Rock/Creek and Chaco are currently offering limited edition Chaco Z2 sandals. $20 from the purchase of each sandal supports low impact, responsible climbing access through donation to the Southeast Climbers Coalition (SCC). To date, the sandal purchase program has raised over $20,000 for climbing access, including a $10,000 donation to the SCC in 2007. The limited edition sandals can be purchased at any one of Rock/Creek's Chattanooga stores or online. More information on the limited edition Chaco sandals can be found online at Rock/Creek.com


About Rock/Creek:

Rock/Creek, member of the Grassroots Outdoor Alliance, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. Rock/Creek is committed to making a positive impact on the environment. For this reason, it uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship and to improve public access to the backcountry. Rock/Creek supports worthy nonprofits such as the Southeastern Climbers' Coalition and the Wilderness Trail Running Association.


Quit Your Job

Filed under: Contributors, Grassroots — Hardwear Sessions @ 10:35 am

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By Will Meinen

It's 11:14 on Wednesday June 25th, 2008. I check my Gmail. Nothing new. I check the Alpinist website for some newswires. I check the Mountain Hardwear blog for any updates. Ooo, an Alaska report. I read the story and look at the photos. Then I stare at the pile of papers on my desk that I'm suppose to process for my boss.

Click, Click, Clacker, Clack, Click. All I hear are mice clicking and keyboards typing at a rapid pace. Everyone around me is busy doing something. Busy little worker bees ensuring the shareholders a healthy profit margin. Filing, calculating, and double checking their work, in hopes of getting a good annual review.

It's 11:24 now. My life is wasting away in front of my eyes. And for what? A crummy paycheck that barely covers my rent and groceries in the over-priced city. I need to get back to the climbing life. This job sucks.

I open Microsoft Outlook and type up an email.

Continue reading "Quit Your Job"


Friday Lists

Filed under: Contributors, Uncategorized — Sarah Hubbard @ 9:00 am


My favorite periodical ever published is a little quarterly called Timothy McSweeney’s. There are a number of McSweeney’s books in your local bookstore and you can also subscribe. The pages are filled with unabashed nonsensical humor, brilliantly tasteless jokes, political opinions wrapped in delightful banter, and most of all, just great writing.

One of the best parts of McSweeney’s though is a little section called McSweeney’s Lists. To pay homage to my favorite writers at McSweeney’s and give a little Friday laugh, here are a few of my own lists.

OUTDOORSY THINGS THAT IF GIVEN BRAINS COULD EASILY BAND TOGETHER AND TAKE OVER THE WORLD DUE TO SHEER NUMBERS ALONE

YKK Zippers
Croakies
Stuff sacks
Clif Bars
The word “gnar”
Those bobbles on ski hats

LESS POPULAR NAMES FOR SKI RUNS

Post Traumatic Stress Chute
MCL Blower
Yardsale Couloir
Ice Luge
Monoboards 4 Eva
Dios Mio, Ayudame!

POTENTIAL TITLES OF MY FUTURE AUTOBIOGRAPHY

Overdraft Insurance- A memoir
I Hate Toe Socks and Other Useless Facts About Sarah Hubbard
I’m From Kansas and I’m Not Stupid
I Was Cooler In Kindergarten Than I Am Now
I Learned To Drive On A John Deere- Sarah Hubbard, the Golden Years 1981-present
My Middle Name is Frances by Sarah Frances Hubbard


Restructuring at Kellwood leads to layoffs and changes in operations

Filed under: Contributors — SNEWS®: Outdoor Headlines @ 1:00 am
On July 2, SNEWS® first broke the news Sun Capital was restructuring Kellwood into four separate entities and in our SNEWS View we stated that we hoped this did not mean layoffs. It did not take long for the restructuring axe to fall, however, as by the next week, those dreaded meetings to inform staff that their services were no longer needed began.

Follow Your Folly July 17, 2008

Filed under: Contributors, Grassroots, Uncategorized — Ryan Henbest @ 5:29 pm

Actually, mine is beer too. This Saturday will be pouring beer for all you New Belgium fans at the Tour de Fat. Keri will also be there volunteering for the SFBC–she will be regulating all the drunk people, making sure that nobody becomes that guy.


Running for Kate. Support the Katie Hammontree Whitlow Fund

Filed under: Contributors, Grassroots — bradmcallister @ 4:22 pm

Running for Kate logoRunning for Kate is trail running team that has been racing to raise donations in the name of a friend lost to Acute Myeloid Leukemia. At the time of her death Kate was 4 months pregnant. Her grandfather, Georgia Senator Dr. Don Thomas set up the fund in her name. Rock/Creek is a corporate sponsor of the Katie Hammontree Whitlow fund. For more information about the fund and how you can donate please visit www.khwfund.org


Running for Kate. Support the Katie Hammontree Whitlow Fund

Filed under: Contributors, Grassroots — bradmcallister @ 4:22 pm

Running for Kate logoRunning for Kate is trail running team that has been racing to raise donations in the name of a friend lost to Acute Myeloid Leukemia. At the time of her death Kate was 4 months pregnant. Her grandfather, Georgia Senator Dr. Don Thomas set up the fund in her name. Rock/Creek is a corporate sponsor of the Katie Hammontree Whitlow fund. For more information about the fund and how you can donate please visit www.khwfund.org


Jon’s Dispatches from Africa

Filed under: Contributors, Grassroots — Hardwear Sessions @ 11:04 am

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By Jon Bowermaster

For two weeks we'll be exploring the northwest coast of Africa, delving into the far corners of a pair of the smallest countries in the populous continent, stopping off on Spanish islands a few hundred miles from the mainland and ending in one of the most romantic desert hideaways in literary history. Along the way we'll meet fishermen and farmers, shopkeepers and historians and take an up-close look at a pair of environmental issues damning all of Africa (overfishing and desertification). The most intriguing discovery we'll make? Pyramids in the Canary Islands "discovered" by Thor Heyerdahl? Muslim men in Morocco campaigning for Hillary Clinton? Or salt farmers working a pink lake outside Dakar? Follow along for an unusual glimpse inside the lesser-seen corner of the planet's most mysterious continent.

Visit www.jonbowermaster.com/dispatches</a.

Continue reading "Jon's Dispatches from Africa "


Kansas Appreciation Day

Filed under: Contributors, Uncategorized — Sarah Hubbard @ 9:00 am

Hip towns like Boulder, Jackson, Aspen, Burlington, and Hood River always top Outside Magazines Best Towns list. They are top priority for road trippers, RV travelers, and vacationing tourists. They are packed with attractive, healthy, interesting people.

Well, after reading a fairly recent blog post by an intern at Outside (who should grow eyes in the back of her/his head) about how Kansas was the worst state to visit in the nation, being asked during my study abroad semester if we had doorknobs in Kansas, and my personal favorite, that I am asked at least once a month, “How did you ever find Colgate University from Kansas?”, I have reached the end of my rope, as my mom would say. It is about time, that all of you mountain folk learn a little bit about a little place called the heartland, because if Kansas were gone, the U.S. would look like a donut.

First things first, lets get the other Frequently Asked Questions out of the way: No, we don’t have any mountains, yes, there are bodies of water, yes we have doorknobs. yes it has been scientifically proven that Kansas is flatter than a pancake, no, its not like Footloose… we ARE allowed to dance, and finally, no my dad is not a farmer.

Now for our Kansas Appreciation Lesson. A little bit of history for you to start with.
Kansas City as one of the original hotbeds of Jazz. For all you people who equate Kansas with BORING, here is an excerpt from Ken Burn’s History of Jazz- “If you want to see some sin, forget about Paris,” said an editorialist for the Omaha Herald, “go to Kansas City.” Prohibition simply never existed in Kansas City. Not a single felony conviction for violating the Volstead Act, the law prohibiting the manufacture, transportation, sale, and possession of alcohol, was ever imposed on any of its citizens. Maybe this explains why I love cocktails so much..hmm. I digress.
Kansas City and the famous 12th and Vine district also fostered some of Jazz’s greatest names like Charlie Parker.

Stick on your bib and lick your fingers because Kansas is also home to some of the country’s best barbecue. There is a reason why the Kansas City Strip is on the menu at most major steakhouses and KC Masterpeice BBQ Sauce is one of the nations best sellers. My favorite joint is a a little place called Arthur Bryant’s- started in the 1920’s, the spot is known nation wide and was even sited in Playboy- “…the single best restaurant in the world is Arthur Bryant’s Barbeque at 18th & Brooklyn in Kansas City.”

Thirdly, Kansas weather could kick your state’s weather every day of the week and twice on Sundays. Any Kansan knows that when the sky turns green, the wind stops, and things get eerily quiet, some of the best storms you’ve ever seen are on their way.

My state is also home to two of the greatest groupings of people the world has ever known. First, a little team called the Kansas Jayhawks, who are sitting on the title of NCAA Men’s Basketball Champs.

Second, a little band called KANSAS. Lest I remind you of their most famous tune, Dust in the Wind, reincarnated by Will Ferrel in Old School.
Here is the acoustic video- Try not to cry.


Life as a GOPC kid

Filed under: Contributors, Grassroots — T. Fielder Valone @ 8:58 am

Fielder Valone - Freshmen at UNC - 2008Some “Personal” Notes:
T. Fielder Valone

I don’t really enjoy “tooting my own horn,” so to speak, but I do enjoy writing and consequently (and perhaps, unfortunately???) this piece will likely run several sentences longer than necessary… Let’s see if I can make this entertaining. Perhaps I can manage to shed light on some of the more quirky “dynamics” of life as a GOPC kid…

Growing-up in the GOPC “family” (both literally and figuratively) often endowed me the distinct displeasure of being forced to endure awkward situations with both my friends and, more often, their parents. By the time I was seven years old, I had practically memorized the following, self-imposed spiel: “Yes, I go camping. A lot. No, I don’t get personalized discounts (what seven-year-old thinks about money, anyway???). No, I can’t help you get a discount…”

But life in the GOPC community also tended to be a fun, spontaneous affair. I cannot begin to tell you how many times I left school on a Friday afternoon only to return Monday morning with an assortment of bee stings, nicks, bruises and bumps, and a hell of a lot of great storytelling material (as Dad has told me, time and again, in his solemnly Southern bass-tenor, “son, you have been blessed with a gift for lying.” To which Mom always interjects with a irony-laced mumble: “with no help from your Father, of course…”). Growing up, the Good Lord always seemed to relish the opportunity to transform our little family outings into harrowing odysseys filled with driving rainstorms, swarms of angry yellow jackets, and even the occasional masked gunman (but that’s another story for another day!). By the time I hit puberty, my image of God was more akin to that of Zeus: a powerful, bearded figure sprawled across a heap of billowing clouds, casually hurling bolts of lightning my way – no wonder my moves on the dance floor have always come across as excessively urgent, flailing… When I first encountered Jonathan Edwards’ eighteenth century sermon “sinners in the hands of an angry God,” I felt a strange sense of understanding and familiarity. In retrospect, I think I know why.

Sam & Fielder Valone - circa 1998

Fielder &  Sam Valone - circa 1998

The majority of my time today is spent indoors, poring over yellowed newspaper clippings and scrolling through faded manuscripts. My evenings are rarely spent under that greatest roof of all, the starry heavens – no, the majority of my nightlife consists of squinting at computer screens, bleary-eyed, well into the early morning hours. Life as a student of History at the University of North Carolina has certainly taken a toll on my time spent in the great outdoors. Just toss a ball in my direction – any sized ball will do – and my total lack of coordination (once culled to semi-respectable form as an outdoorsman) becomes painfully obvious.
But even now, my “wild side” occasionally resurfaces. An afternoon thunderstorm still posses a strangely transformative power over me, unleashes wonderful memories of rainy days spent hiking, canoeing, and camping – and, of course, conjurations of that ever-familiar sermon of Jonathan Edwards…


Greenway adventure 101

Filed under: Contributors, Grassroots — Great Provision @ 8:50 am

Joe Miller describes how he packed a week’s worth of adventure — rock climbing, kayaking, mountain biking, hiking, greenway riding and very nearly skateboarding — into just one day!

» READ MORE on his News & Observer Blog


From the PCT to MVTR July 16, 2008

Filed under: Contributors, Manufacturers — Old School @ 7:59 pm

Pct_3 In 1974 a friend and I celebrated our high school graduation by hiking the Pacific Crest Trail from Mexico to Canada. Of course we weren't suspect of our gear at the time, but looking back I can’t believe how much of it was really ill-suited for the job. Near the top of that list was rainwear. For those of us who remember the pre Gore-Tex™ era, it’s hard to believe that urethane-coated nylon was really all we had to keep dry back then. (Well, there was Foamback, but that’s a whole other story).

Because it was the lightest raincoat I could find, I took a Trailwise Coated Anorak (if you remember Trailwise, you’re really dating yourself). I often wondered as I plodded along in the rain if I would be drier if I just took it off. But since this was also before Capilene® and even polypropylene, I was wearing the uniform of the 70's hiker: a cotton t-shirt and jeans. Getting those things wet was something to be avoided at all costs.

Ken_pct_start_2 Just 3 years later in 1977, my PCT partner Tony and his brother Jon set off on the Continental Divide Trail. They were the proud owners of perhaps the first incarnation of the Gore-Tex™ shell, The Early Winters Gore-Tex™ jacket. After they finished I asked what they thought of this new fangled Gore-Tex™stuff.

[Top: High along the PCT in the North Cascades. Bottom: Not-So-Old-School getting ready for the hike of a lifetime. Photos, Old School]

While light-years ahead of my coated anorak, Tony and Jon agreed that this early Gore-Tex™(now known as First Generation Gore-Tex™) was the first step toward something that would eventually change the way people dressed for the outdoors. Among the early problems they experienced were issues with the construction and the fabric itself. This was in the days before factory seam-sealing, which meant whenever you bought a new rain jacket you spent an evening or two with a tube of seam sealant carefully sealing each and every seam. Jon and Tony dutifully sealed every seam but to no avail; both said that water poured through the seams like they were sieves.

Cotton_2The other problem was a little more mysterious, and had to do with the fabric. Gore-Tex™, both then and now, is made from expanded PTFE (Polytetrafluoroethylene, think stretched-out Teflon™) that is glued onto the jacket’s outer fabric, usually a more durable material such as nylon or polyester.

In the lab, first generation Gore-Tex™ was wonderful stuff; super breathable, totally waterproof. In short, it was a backpacker’s dream come true. Only in the field did things began to go awry. It turns out there was one thing nobody thought of: when body oils and sweat came into contact with the PTFE laminate the PTFE became altered in such a way as to be rendered, well, not waterproof. WL Gore went back to work and soon had a solution; a very thin layer of polyurethane was laminated onto the PTFE layer, creating a barrier from oil and sweat. It worked. While the addition of the polyurethane layer did reduce the breathability of the fabric, it accomplished the more important goal of preventing the debilitating contamination of sweat and body oils. Factory seam-sealing took care of the seam leakage and by the early 80’s, Gore-Tex™ was synonymous with waterproof-breathable fabric.

Thirty years later, Gore-Tex™ is no longer the only game in town. It has lots of competitors, from eVent™ to Hyvent™ to PreCip™, to our own H2NO™. No longer is being simply "breathable" good enough. With all these new fabrics in existence, fabric designers needed a way to compare and quantify just how breathable these fabrics really were. The measurement they developed is called the Moisture Vapor Transfer Rate (MVTR). While MVTR is one of those terms some tech weenies love to throw at you, most of us have no idea what it means. But if you've ever asked how breathable a jacket is, what you've really asked is “what is the MVTR of the fabric in this jacket?" This is an important measurement, and as it turns out, not an easy one to make.

MVTR is generally given as Xg/m2/24 hours, where X is the amount of water in grams passing through the barrier per square meter of fabric in 24 hours. And while it sounds pretty straight forward, if you have ever called us and asked for the MVTR (or, more likely the breathability) of any of our fabrics you were probably told that we don’t give those numbers out. Someone might have even said that those numbers were proprietary. While it’s true that we don’t give the numbers out, it’s not so much that they’re proprietary. It’s a whole lot more complex than that. Randy is the man in charge of Quality Assurance for Patagonia so I went to him for a more detailed explanation of why we keep these numbers so close to our chest.

It turns out that obtaining an accurate MVTR is incredibly difficult. When Patagonia first decided to test the breathability of our fabrics, we chose six different fabric labs around the world and sent off a piece of fabric cut from the same bolt to each lab. When the results came back it was both disappointing and enlightening. All six results were substantially different, so much so that you’d have sworn they tested different fabrics. The Quality Team then went one step further; they took the exact same piece of fabric and sent it back to the exact same lab to be retested. Wouldn’t you know it, the second laboratory tests did not reliably match the first set. Obviously, if independent laboratories couldn't provide similar results from the exact same fabric, comparisons between different fabrics (and brands) were impossible. This discrepancy is the reason we don't publish hard and fast numbers; any comparison with other fabrics would be meaningless. Anyone picking a product based on one published number is putting a lot of faith in a marketing team and an unknown lab.

Nowadays, a budding outdoor clothing company can barely hang their shingle before the door is beaten down by fabric reps, plying their wares. But back in the early days of Patagonia when outdoor fabrics were hard to come by, off-the-shelf fabrics were often the only thing available (the fabric for the original Patagonia Pile Jacket was being sold as material for toilet seat covers). So, we’ve always tested fabrics ourselves in our own Fabric Lab.

Mtvr_test_005Disappointed by the MVTR results of commercial testing, Randy and his team came up with a solution: they made their own machine. Randy explained to me how it works but to tell the truth all I remember is that it involves fans, humidity, thermometers and exacting measurements. This machine gives results that are accurate, and more importantly, solves the elusive repeatability problem that plagued the other labs. Our team was not alone in being impressed with the results; a few of the labs we originally used have even sent engineers to our Fabric Lab in Ventura to see how they did it. 

Today, our Fabric Lab team uses this machine to test not only our fabrics but those of our competitors as well. Every fabric we use (or don’t use) has gone through this and many other rigorous tests. Again, while we believe our MTVR test to be accurate, comparing our results to those of other labs will most certainly be meaningless.

It is important to note that Patagonia does not just rely on lab tests when picking fabrics. We also have a whole team of product testers, both formal (the pros, 1, 2, 3) and informal (the rest of us, 1, 2, 3) who give new fabrics and designs the real test. How waterproof and breathable are these fabrics really?

Ken_pct_end We believe that this combination of lab and real world tests gives us the best performance in the industry, but the more important test is you. What do you think? Let us know. We can’t pay you to try our stuff but we love getting feedback and we promise to listen. Your comments play a major role in our new and redesigned products.(1)

[Top, cruising the North Cascades. Photo: Old School. Bottom, MVTR test machine. Photo: RJ Hosking. Celebrating the end of a long walk . . . in jeans.  Photo: Old School]


Rock and Ice, Outside Magazines Give Chattanooga Top Honors

Filed under: Contributors, Grassroots — bradmcallister @ 5:04 pm

Sunset RockPsst...hey...can you keep a secret?

Two of the nation's top outdoor magazines rank Chattanooga high on their top ten city lists. How high? Very high. Outside ranks Chattanooga #2 on their Ten Top 21st Century Renaissance Towns, and Rock and Ice gives Chattanooga number one honors as America's top climbing town. The Outside article cites a revival that began more than 30 years ago when Chattanooga was embarrassed by Walter Cronkite's prime time label of the city as America's most polluted. Today that revival continues with the development of an comprehensive urban park system, a unique urban tree planting initiative and the development of hundreds of miles of mountain biking, running and hiking trails in the surrounding mountains.

This is the second time Outside has honored Chattanooga as one of America's top cities. In 2001, the magazine included Chattanooga on its list of America's Top 10 Outdoor Towns.

Rock and Ice's top nod goes to Chattanooga and claims the city is a "kick-ass rockin' place to be a climber." The article cites "bullet-hard sandstone, plenty of new-route potential, and friendly and inviting folk everywhere," as the reasons that Chattanooga tops their list.

Great news, Right! But keep it quite, we don't want the masses to flock on the news that we have known all along. Both issue are on our shelves. Come in and check them out!

Rock and Ice's Top Climbing Towns.


  1. Chattanooga, Tennessee

  2. Boise, Idaho

  3. Ogden, Utah

  4. South Lake Tahoe, California

  5. Leavenworth, Washington

  6. New Paltz, New York

  7. Favetteville, West Virginia

  8. Vancouver, British Columbia

  9. Flagstaff, Arizona

  10. Boone, North Carolina


Outside Magazine's Best Towns, 2008

  1. Washington, D.C.

  2. Chattanooga, Tennessee

  3. Ogden, Utah

  4. Portsmouth, New Hampshire

  5. Tacoma, Washington

  6. Ithaca, New York

  7. Louisville, Kentucky

  8. Eureka, California

  9. Crested Butte, Colorado

  10. Columbia, Missouri


Rock and Ice, Outside Magazines Give Chattanooga Top Honors

Filed under: Contributors, Grassroots — bradmcallister @ 5:04 pm

Sunset RockPsst...hey...can you keep a secret?

Two of the nation's top outdoor magazines rank Chattanooga high on their top ten city lists. How high? Very high. Outside ranks Chattanooga #2 on their Ten Top 21st Century Renaissance Towns, and Rock and Ice gives Chattanooga number one honors as America's top climbing town. The Outside article cites a revival that began more than 30 years ago when Chattanooga was embarrassed by Walter Cronkite's prime time label of the city as America's most polluted. Today that revival continues with the development of an comprehensive urban park system, a unique urban tree planting initiative and the development of hundreds of miles of mountain biking, running and hiking trails in the surrounding mountains.

This is the second time Outside has honored Chattanooga as one of America's top cities. In 2001, the magazine included Chattanooga on its list of America's Top 10 Outdoor Towns.

Rock and Ice's top nod goes to Chattanooga and claims the city is a "kick-ass rockin' place to be a climber." The article cites "bullet-hard sandstone, plenty of new-route potential, and friendly and inviting folk everywhere," as the reasons that Chattanooga tops their list.

Great news, Right! But keep it quite, we don't want the masses to flock on the news that we have known all along. Both issue are on our shelves. Come in and check them out!

Rock and Ice's Top Climbing Towns.


  1. Chattanooga, Tennessee

  2. Boise, Idaho

  3. Ogden, Utah

  4. South Lake Tahoe, California

  5. Leavenworth, Washington

  6. New Paltz, New York

  7. Favetteville, West Virginia

  8. Vancouver, British Columbia

  9. Flagstaff, Arizona

  10. Boone, North Carolina


Outside Magazine's Best Towns, 2008

  1. Washington, D.C.

  2. Chattanooga, Tennessee

  3. Ogden, Utah

  4. Portsmouth, New Hampshire

  5. Tacoma, Washington

  6. Ithaca, New York

  7. Louisville, Kentucky

  8. Eureka, California

  9. Crested Butte, Colorado

  10. Columbia, Missouri


Free University - Skateboarding

Filed under: Contributors, Grassroots — Appalachian Outdoors @ 2:59 pm

Introduction of presenter Introduction of the sport History of beginnings Late 50s in Malibu. 63 became commercialized. 65 crashed. 70s hard to find 72 urethane wheels. Long boarding vs Skateboarding Shapes, styles of riding Parts Decks- wood ply, wood resin ply (stronger than regular ply), shapes (flat decks or concave) sizes (mini for smaller riders, regular for majority of skaters, oversized for vertical ramps and big air) Roller bearings Base Main body King pin Axel nut Axel Trucks Bearings Shield Outside case Wheels- made with urethane: bigger sizes for long boards smaller (60 and below) for regular skateboards. Wheels have different densities also, softer wheels will grip but wear away better, harder wheels will last longer but be a rougher ride. cores Accessories-grip tape (black, clear, colored), Hardwear (longer for more risers shorter to have no excess sticking down), risers (used for preventing wheel bite, vibration, the con is it raises your center of gravity so you have less stability). Safety Skating should always be done within ones own ability level. Helmets should always be worn. To protect knees and elbows you should wear kneepads and elbow pads respectively. To prevent broken and sprained wrists you should wear wrist guards. Legalities http://www.statecollegepa.us/common/modules/documentcenter2/documentview.asp?DID=265 residential areas are legal for skateboards as long as you yield to pedestrians on sidewalks Section 105. Restricted Use. No person or persons shall coast or ride upon any sled, skateboard, roller skates or similar device upon any sidewalk in the Municipality or upon any street or alley in the Municipality, unless such street or alley shall have been specifically set apart and designated by the Council for the purpose and shall have been blocked off or adequately protected from vehicular traffic. Except that: The use of skateboards and roller skates shall be permitted on the sidewalks in the residential areas, provided the person using such devices yields the right-of-way to pedestrians. Any person who shall violate any of the provisions of this Section shall, upon conviction thereof, be sentenced to pay a fine of not more than $5.00 for each and every offense. (Ordinance 457, June 7, 1954, as amended by Ordinance 458, June 24, 1958, and by Ordinance 1151, November 7, 1986.)


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